Daraz 11.11 and 12.12 sale: a checklist for sellers

The 11.11 and 12.12 sales bring many more buyers to Daraz in a few days. Sellers who prepare get a big share of the orders; sellers who do not often end up with late shipments or discounts that eat all their profit.

Two weeks before

• Pick the products to push: items that already sell and have enough stock. A sale rarely rescues a product nobody wants.
• Know your break-even price for each one (see how to calculate profit after fees). Decide the biggest discount you can give and still make money.
• Check the campaign in Daraz Seller Center. When Daraz opens registration for the sale, read the conditions (minimum discount, stock, dates) and join with the products you chose.
• Fix your listings: clear titles, at least three good pictures and complete details. More buyers will see them during the sale.

One week before

• Stock up on the products you are pushing, and on packing material: flyers, tape, labels.
• Set offer prices and vouchers with an end date, so they stop by themselves after the sale.
• Plan your team: who packs, who prints labels, who answers buyer messages.

During the sale

• Ship on time. Late shipping hurts your seller rating, which affects future sales. Pack and mark orders ready to ship every day.
• Answer buyer questions quickly. A fast answer often turns into an order.
• Watch your stock so you do not sell items you no longer have.

After the sale

• Note which products sold, at what price, and how many came back.
• Check your Daraz statement: did the discounts still leave a profit?
• Use what you learned for the next sale. 11.11 is the best practice for 12.12.

With Product Hunter

Discounts and vouchers lets you set offer prices for many products at once and create store vouchers with start and end dates. The Profit calculator shows whether each discounted price still makes money, and Process orders keeps every order to pack in one list.

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